Alternative text: Teens are now spending more time watching YouTube videos than cable TV. This shouldn’t come as a total surprise, but the direction of these viewing trends is very telling.
Alternative text: BBDO’s Flare Studio is connecting emerging video producers with big brand to make more innovative advertisements. Read more here: https://www.flare.studio
Alternative text: From the Ericsson TV and Media report: “OTT services such as Netflix and Amazon Prime exclude advertising altogether, creating new expectations of what amount of advertising is reasonable for on-demand services. Advertising at the beginning of...
Alternative text: A new study identifies how to create the best TV ads: disregard ethnicity and gender; ignore the hard-sell; contrast the pace; show lots of conversations and affection; drive the action with music; and time the branding with the “reveal” of the ad...
Alternative text: Adobe has launched a Marketing Cloud Device Co-op that can track up to 1.2 billion devices: read.bi/1ZnHNd1
Alternative text: “The price of net neutrality will be eternal vigilance.” Last year’s FCC decision to regulate internet providers heralded a new era of net neutrality, but now phone companies and politicians are trying to limit the FCC’s capabilities to have this...
Alternative text: Raspberry Pi’s newest microcomputer model is now on sale for $35. With built-in wifi, this can help grow the Internet of Things even faster.
Alternative text: Netflix is starting to autoplay trailers for shows and movies in order to help users find good content without searching around aimlessly
Alternative text: The FCC now allows users to get cable TV content through their connected devices, allowing for more diversity, innovation and affordability.
Alternative text: Silent movies are back in style. Facebook is pushing for advertisers to embrace their audo-caption tools to be more relevant for users.
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